Ph. D. in Economics and post-doctoral fellow in Marketing & Market research at the University of Granada. Her research interests are Integrated Marketing and Corporate Communication and Digital Humanities and she has publications in academic journals such as International Journal of Advertising, Computers in Human Behavior and Communication & Society.

She had worked as visiting scholar at top universities, such as Northwestern University (US), Brock University (Canada) and University of Bologna (Italy) and participated in several research projects and international conferences.

Lucia has taught IMC and Marketing in several undergraduate, graduate and PhD programs in Spain, Portugal, Italy y France and she currently forms part of the ‘Applied Neuromarketing Consortium” at the Northwestern University and the GrinUGR of the University of Granada.